SkinDay Market Intelligence Start free trial
For the medical aesthetics industry

See where the market is moving. Plan around it.

SkinDay follows more than 8,000 aesthetic clinics across Canada every month: which devices each clinic offers, which ones they are adding, and what they are actively promoting to patients. Sales, marketing and leadership can all work from the same live picture.

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Available nowCanada
8,000+
aesthetic clinics across Canada, with contacts and equipment
90+
device models tracked by company and category
17,000+
public clinic posts read last month
01

Clinics

Find accounts by what they already run, what they are missing, and how big they are.

02

Landscape

Installed base by company and device, and what was added in the last 30 days.

03

Pulse

What clinics are promoting this month, and who is announcing something new.

04

My List

Plan the day's route, log visit notes, and keep managers in the loop.

01 · Clinics

Every account, and what it already runs.

Each clinic comes with its equipment grouped by company, contacts, review count, and whether it posted about a device this month. You can narrow the whole country down to the accounts worth a visit this week.

Competitive accountsClinics running a competitor's device and none of yours.
Installed baseClinics already running your devices, for upgrades, add-ons and a second platform.
New opportunitiesNewly listed clinics, and clinics with no equipment identified yet.
02 · Landscape

The installed base, and how it is changing.

You can see every company and device in Canada, or in any province, city or neighbourhood you choose, along with the clinics that added a device in the last 30 days. Territory plans, targets and competitive strategy can start from the actual installed base rather than estimates.

Movement by deviceWhich devices gained clinics this month, model by model.
Every company side by sideEach company's full portfolio, by category and by region.
From number to clinicEvery count opens the clinics behind it.
03 · Pulse

What clinics are promoting right now.

The installed base tells you where devices sit. Pulse shows which products clinics are actively promoting to patients each month, which gives a good read on where clinics are putting their marketing effort.

  • What's trending: products ranked by share of conversation
  • What's launching: clinics announcing something new this month
  • On the radar: smaller products clinics are starting to talk about
  • Compare any product with a competitor on the same measures
04 · My List

From target list to visit notes, in one place.

The clinics each rep is working on, the day's route, and what happened at every visit, visible to the whole team.

  • Route planning included: pick the day's clinics, set a start point, and the stops open in order in Google Maps
  • Visit notes stay with the clinic, and managers and directors can reply
  • Any list exports to a spreadsheet for your CRM or a team meeting

Installed base tells you where devices are. Pulse tells you where attention is moving.

One platform. Three teams. One market view.

Sales

Know which accounts to prioritize and what they already run.

Marketing

See which products and categories are gaining attention, and where launches are happening.

Leadership

Track installed base, competitive movement, regional performance and field activity from the same dataset.

SkinDay gives the commercial organization one shared view of the Canadian aesthetics market.

Where the data comes from

Information clinics publish about themselves, connected to each clinic and updated every month. Clinics can claim and correct their own profile, and anyone using the dashboard can report something that looks wrong.

Public business listingsClinic-published informationPublic social postsManufacturer sourcesSkinDay's clinic directory
No patient data. No private clinic data.

Two ways to get started

Teams

For a regional team or a smaller distributor

A 14-day trial set up for your territory, your products and your competitors, for up to five people.

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Enterprise

For manufacturers, distributors and pharmaceutical companies

Company-wide access for sales, marketing and leadership, configured around your portfolio, your competitors and your regions, with onboarding for each team and one view of field activity across the country.

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